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Mission

Project «Kvartaly 21/19» includes a school, 3 kindergartens, parkings and underground parkings, a multifunctional complex with shops, offices and a fitness center, and a green boulevard of total area over 3 hectares.

A great emphasis in the residential property design is placed on infrastructure: landscaping design, transport accessibility, environmental friendliness and architectural solutions, that jointly form comfortable conditions for living in urban environment..

Creating ideal space for living, which meets standards of A-class construction: safety, comfort, environmental friendliness and aesthetics.

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Projects
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Cottage residential complex
Work performed: the purchase of land at auction of JSC "Centeratom", design, renovation, obtaining building permits, construction.
419000 м2
Residential complex
2021
Moscow, Ryazanskiy av. 6a
Residential complex
Cottage village construction
Work performed: construction of cottage settlement "Kapitan Land", sale of cottages and land plots, exploitation.
65000 м2
Cottage village
2015
Tula region, Matyushino village
Cottage village
Residential building reconstruction
Work performed: redevelopment of the hotel into a residential building, sale of apartments and nonresidential premises, exploitation.
11374 м2
Residential building
2013
Leninskiy ave., 87
Residential building
Office center reconstruction
Work performed: the redevelopment of industrial building into retail and office center with increase of area, exploitation, leasing.
4327 м2
Office building
2013
Voronezh, Voroshilova str., 16
Office building
Office building - territory development
Work performed: creation of the concept of territory development after closure of alcohol-free beverages factory, leasing.
34140 м2
Office building
2008
Moscow, Rusakovskaya str., 13
Office building
Residential building reconstruction
Work performed: Resettlement, reconstruction of emergency house with the increase in the area and the construction of the underground garage, exploitation.
13935 м2
Residential building
2006
Moscow, Gogolevskiy blvd, 29
Residential building
Office building redevelopment
Work performed: Redevelopment of the office building with the area of 3200 sq.m. into hotel and office center with underground parking.
43690 м2
Office building
2005
B.Pionerskaya str., 1/1
Office building
Reconstruction of emergency state residential building
Work performed: resettlement, reconstruction of emergency house with increase in the area and construction of the underground garage, exploitation.
3067 м2
Residential building
2002
Moscow, 3rd Obydenskiy lane, 2
Residential building
8 Projects
3 Cities
Show as a list
Cottage residential complex
Moscow, Ryazanskiy av. 6a
Work performed: the purchase of land at auction of JSC "Centeratom", design, renovation, obtaining building permits, construction.
419000 м2
Residential complex
2021
Cottage village construction
Tula region, Matyushino village
Work performed: construction of cottage settlement "Kapitan Land", sale of cottages and land plots, exploitation.
65000 м2
Cottage village
2015
Residential building reconstruction
Leninskiy ave., 87
Work performed: redevelopment of the hotel into a residential building, sale of apartments and nonresidential premises, exploitation.
11374 м2
Residential building
2013
Office center reconstruction
Voronezh, Voroshilova str., 16
Work performed: the redevelopment of industrial building into retail and office center with increase of area, exploitation, leasing.
4327 м2
Office building
2013
Office building - territory development
Moscow, Rusakovskaya str., 13
Work performed: creation of the concept of territory development after closure of alcohol-free beverages factory, leasing.
34140 м2
Office building
2008
Residential building reconstruction
Moscow, Gogolevskiy blvd, 29
Work performed: Resettlement, reconstruction of emergency house with the increase in the area and the construction of the underground garage, exploitation.
13935 м2
Residential building
2006
Office building redevelopment
B.Pionerskaya str., 1/1
Work performed: Redevelopment of the office building with the area of 3200 sq.m. into hotel and office center with underground parking.
43690 м2
Office building
2005
Reconstruction of emergency state residential building
Moscow, 3rd Obydenskiy lane, 2
Work performed: resettlement, reconstruction of emergency house with increase in the area and construction of the underground garage, exploitation.
3067 м2
Residential building
2002
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Partners

We are trusted by such major investment funds as «Sberbank - Residential property 3», we have talented partners - together we can set new, higher standards of real estate market.

Expobank is our key partner, and we look in the same direction together. Thanks to its support, we have an opportunity to implement even the most daring projects.

14
«Idea Group» LTD
Architecture bureau «Tsimailo,
Lyashenko and partners»
Metrium
AB «NP»
15
Moscow subway
Domostroitelnaya company №1
VTB 24
Sberbank
Rosselkhozbank
Expobank
MFS
16
Investment fund
«Sberbank - Residential property 3»
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News
Passage floor: how the first floors change the urban environment
The first floors of residential buildings and their design are an important part of the perception of the urban environment, capable of both destroying and improving the impression of even the most successful concept of the developer. Moving through the streets of the city, people look into the shops, and the competent design of the first floors makes the walk more interesting, and the cityscape itself is livelier and friendlier. Only the center of Moscow could boast of well-designed and planned ground floors, but today the situation is changing - to the pleasure and benefit of residents of sleeping areas and the benefits of developers.

In the Middle Ages, when the appearance of modern cities was just forming, construction was carried out along the roads leading to the fortress or castle. The main population was people not employed in agriculture. Merchants, artisans, barbers, tavern owners opened their shops on the first floors of the houses, and they settled higher. The laws of trade and marketing worked in those days, so they paid a lot of attention to the design of the first floors.

In pre-revolutionary Moscow, the first floors remained the center of communication between citizens and traders. According to the same principle, the capital developed after the revolution, but private shops were replaced by state shops and service enterprises. But in the absence of market relations, the city authorities themselves decided where to open a hairdresser, shop, dining room or pharmacy.

Industrialization has made adjustments: industrial development has led to the emergence of a working class in cities. The proletariat needed new housing - so the first workers' settlements began to appear. Then they first talked about the functional zoning of the city. Previously, at home, trading stalls and work were in one location, then in an industrial city a person lived in one place, worked in another, and spent leisure time and made purchases in the center. Therefore, in the central regions of the capital, in the houses of the Stalin era, the first floors continued to be designed for public needs. Due attention was paid to their design - in rooms with unusually high ceilings, often showcases and entrances framed by arches and stucco molding.

The city was actively built up and along with the working villages typical micro-districts began to appear. Residential buildings were erected in free order, away from the main thoroughfares. Urban planning policy in the Khrushchev era was aimed at a rapid increase in housing stock, so the entire usable area was given for apartments. The territory between the houses was occupied by playgrounds and recreational facilities for adults, and commercial premises were located in separate buildings. They were not enough, so queues at grocery stores were not uncommon.

The lack of the required number of non-residential premises forced private entrepreneurs to rebuild the first floors on their own in the 90s of the last century. Contrary to the ideas of Soviet designers, people began to “fence” individual entrances and stairs. Such solutions, along with iron bars on the windows of the apartments, designed to ensure safety, spoiled the appearance of already not always attractive buildings. Tenants and owners of premises transferred to a non-residential fund were forced to develop their business in apartments that were not adapted for these purposes. So began to appear stores with the most necessary goods, beauty salons, notary offices and dentists' offices. Their catchy signs did not add appeal to the urban landscape of the old districts.

Today, in the old low-rise quarters of the capital, there is still a shortage of shops. Network retailers do not consider premises on the ground floors, as they do not meet the planning and technical requirements. The same applies to commercial space in standard panel new buildings, therefore, in a number of projects, developers will redesign them into apartments or apartments. However, the demand for housing on the ground floors is limited, since such apartments have a number of specific disadvantages. And customers who are inclined to consider the first floor often do this because of the low cost.

The shortage of commercial space at the end of the last century was filled by numerous stalls and poorly organized open-air markets. These points, which with a stretch can be called trading pavilions, were discordant with the urban landscape and distorted the appearance of the historical streets of Moscow. One can argue for a long time about the legitimacy of the actions of the city authorities who organized the mass demolition on the “night of long buckets”, but the fact that the city became better without these buildings can hardly be disputed.

Today, new areas in Moscow are developing on a quarterly basis. The residential quarter is a full-fledged urban unit in which it is comfortable to live, work and relax. It has become standard practice to place commercial premises on the ground floors and combine them with the main entrance to the residential apartments. Developers involved in integrated development of territories, at the design stage, program the spaces of the first floors to the needs of future residents: for shops provide loading areas, for restaurants and cafes - powerful hoods.

This approach not only increases the comfort of living, but also contributes to the creation of new jobs, partly reduces the pendulum migration in the city. And new requirements for the design of the ground floors (the presence of transparent entrance groups and display cases) increase the aesthetic appeal of the living environment and make it safer. Transparent constructions add additional lighting to the streets, allow people in cafes and beauty salons to watch what is happening outside, and pedestrians to monitor life inside the houses.

All this contributes to the creation of a polycentric city, helps to fight against the outdated principle of zoning the environment, ultimately making our life better, more comfortable and more beautiful. It is enough, starting to design the next residential complex, to think about the details, which in general form our perception of the city, as well as the understanding of whether we want to live in its specific point.

Five metamorphoses of the Soviet past in modern new buildings
We do not suspect that some of the fashionable attributes of modern residential complexes came to us from the past. And on the contrary - some decisions that previously increased the cost of the apartment, completely lost value. From what heritage of the Soviet era designers and architects of modern new buildings could not refuse and why? Andrey Kolochinskiy, managing partner of «VectorStroyFinance» told about it.

New interpretation of "low-rise buildings"

At the beginning of the development of the capital's real estate market, wealthy buyers who preferred urban comfort, traditionally chose to live in multistory residential complexes. The legacy of the Soviet era – "Khrushchevky" - was associated with low-rise housing construction. Negative attitude to the old housing stock is felt in our days. However, due to the affordable price apartments in such houses are still in demand.

Today, new low-rise residential complexes are mainly located outside the Moscow ring road. In the capital, few can afford to live with suburban comfort. Separate buildings with reduced number of floors can be found in large residential complexes. They are designed to reduce the density of buildings and to diversify the site characteristics from the windows of higher houses. And completely low-rise projects of high price segment are in the center of the capital, for example, in the area of existing historical buildings in Khamovniki and Ostozhenka. The target audience for such a product is limited, since the average cost per square meter in individual projects can reach one million rubles.

The evolution of the apartment description

The number of the average area of the apartment can be judged on the presence of crisis trends not only in the real estate market, but also in the economy as a whole. So, in prosperous periods in new residential complexes "odnushki" (one-room apartment) were designed with area up to 50 sq. m., the options with less than 35 sq. m. had sharply negative attitude. The average area of a one-room apartment in "Khrushchevka" is 30 sq. m.

This format, although continues to be in demand because of the affordable price, is nevertheless traditionally considered uncomfortable.

The market has changed, and today the decrease in effective demand has forced developers to design apartments of optimal areas, including studios with an area of 30 sq. m. The quality characteristics of such housing are significantly different. High ceilings and panoramic windows visually expand the space, and the ability not to overload the interior due to additional storage spaces located on the first floors, allows you to place everything you need on a limited area.

Despite the fact that the cost per square meter in the studio is on average 10% higher than in a standard one-room apartment, such options are now in great demand among a certain category of customers - mainly young people.

No balconies

For the most part, Soviet projects of typical residential development provided loggias and balconies in the houses. Their absence was regarded as a significant disadvantage and reduced the liquidity of the object. Today, many residential and apartment complexes developers include buildings without balconies and loggias.

In such projects, the share of apartments without balconies and loggias accounts for up to 30%. Their appearance is explained not only by the changed preferences of buyers and the increased demand for such a product. Recent trends in architecture, namely the fashion for smooth facades and panoramic glazing, also influenced the growth of the supply of apartments without balconies and loggias.

Why buyers fell out of love with the balconies and loggias? The fact that these rooms have lost their original purpose. People do not use them as a place of rest, where you can go out to breathe the air, drink coffee, read. Instead, balconies have become places to store bulky items and unnecessary things. Visionary developers have taken into account this fact and in modern new buildings have offered strollers, storerooms on the first floors and dressing rooms in the apartments to unload the balconies or abandon them altogether.

The bathroom window

The hallmark of the Soviet "Khrushchevka" was the window in the bathroom. The window was designed to compensate the lack of daylight, which saved electricity during the day. According to statistics, it is in the bathroom that family members most often turn on the light during the day, although they spend a little time here. According to another version, the Windows were supposed to provide sanitary safety standards, as sunlight helps to disinfect the air and destroy bacteria. But none of the versions explaining this unusual design solution is not related to aesthetic considerations. Today, designers are forced to offer different options for decorating the window opening in the houses of the old housing stock to turn it into a beautiful interior detail.

In modern new buildings, a window in the bathroom overlooking the street is a necessary attribute of business class housing.

And in residential complexes with panoramic glazing window in the bathroom - just an inevitable architectural element. The window opening performs several functions: the abundance of daylight visually increases the space, as well as improves the ventilation of the room, providing an additional supply of fresh air. And finally, taking a bath, you can just admire the scenery outside the window.

Storages

Storerooms were provided in almost all houses of the Soviet period -  in "Khrushchevka", "Brezhnevka" and "Stalinka". But due to the limited space and often inconvenient layout, their space is not always rationally used.

Over time, thanks to the emergence of a large number of projects for the transformation and arrangement of storerooms, these premises began to be used for a variety of purposes: for storing seasonal things, clothes, tools, products. And in the panel buildings of the simplest model series began to provide special places for storage. Their space allows at least to organize a dressing room with two zones (on the one hand – shelves, on the other – brackets and racks for clothes), and as a maximum-to equip a workplace. More spacious rooms can also be used for Laundry for washing, drying and Ironing.

Children's town on the hills appeared in a new residential complex in the Ryazan district
An investor in the residential complex Kvartaly 21/19 in the southeast of the capital completed the arrangement of a new public space for children, said Anastasia Pyatova, chairman of Moskomstroyinvest.

“For the convenience of residents, a play area of 545 sq. meters placed not in the yard, but on the boulevard. It was equipped as part of the first stage of site improvement of the boulevard, investments in which exceeded 100 million rubles. In total, it is planned to invest 250 million rubles in the creation of the boulevard”, - said Anastasia Pyatova.

According to her, the children's "kingdom" was organized on two hills, made using methods of the geoplastics.

“Structures of ropes, hooks and hemispheres were fixed on the hills, giving children the opportunity to independently form routes for traveling. Due to its non-standard form and an abundance of bright elements, the site will become a landmark not only for residents of the complex, but also for the entire district”, - Pyatova emphasized.

She added that the concept of the playing area was developed by architects of the landscape bureau Alexander Frontov and Architects (AFA). They based the idea on creating a relief space, which will not only be interesting for children, but will also become a natural extension of the landscape of the boulevard.

“When designing the playground, we used several simple principles. Firstly, an atypical approach, which made it possible to distinguish the site from the rest of the gaming zones of the boulevard. Secondly, the compliance of the object with the environment. Thirdly, security. The coating of the entire structure is made of soft rubber crumb, which minimizes the possibility of any injuries”, - said Alexander Frontov, AFA Director General.

Anastasia Pyatova noted that the developer has already completed the improvement of the boulevard on a plot of 340 meters long along the houses of the first and second stage.

“The recreation area will stretch along all five quarters of the residential complex, its length will be 860 meters. Last summer, more than 200 large trees and 12.5 thousand bushes were planted here”, - concluded the chairman of Moskomstroyinvest.

Safety and not only: how developers attract families with children to their residential complexes
Competition in the residential real estate market in the capital has led to the fact that developers began to offer residential complexes designed for certain categories of the population. The widest audience is families with children. What solutions do developers offer in their projects to attract family home buyers? Andrey Kolochinskiy, managing partner of «VectorStroyFinance» especially for Novostroy-M told about it.

Not square meters but living environment

Today, almost all developers adhere to the postulate that it is necessary to sell not square meters, but the living environment. And if within the apartment and even a single house a set of options that can make life more comfortable for families with children is limited, the territory of the residential complex leaves room for imagination. But you still need to start with the house, specifically with the organization of entrances.

Yards and entrances closed from the cars

Closed yard space with limited access for vehicles today is the norm in most projects of the mass segment. Often, designing such yards, developers provide two entrances to the house – from the street and from the yard.

If this principle is observed, parents can safely let their children go outside without fear of possible contact with a car. And the entrance from the outside of the house allows not only to quickly get to the entrance, bypassing the yard, but also if necessary to drive up by car to unload bulky things.   

Entrances are designed at ground level, so that children and mothers with strollers do not have to overcome obstacles, climb the stairs. Blind iron doors are replaced by transparent structures that not only improve insolation, but also meet safety requirements – it is always better to see what is happening behind the door.

Entrance groups are often equipped with bathroom units. This solution is convenient for both parents and children – if the child wants to go to the toilet, he does not have to go home. Here, parents, if necessary, can change babies.

Developers design special storage rooms inside the entrances for bicycles and strollers . Such storage places can be open or closed, access to the closed area can be organized by a magnetic key.

From non-standard options the lift equipment adapted for needs of children can be noted. In some new buildings in elevator halls and cabins buttons are at the level of growth of the child, there are no restrictions on weight that allows children to go to the necessary floor without adult help.  

Playground

The growing popularity of the concept of "yard without cars" allows you to increase the territory of the yard and place a sufficient number of playgrounds. Why can not it be limited to one game space? Each age group has its own characteristics and needs. Therefore, for children of different ages, different playing equipment is selected in accordance with the interests and level of physical development.

So, the youngest (children under 3 years) with great interest will appreciate the sandbox and rockers on springs, for older kids various houses, small slides, carousels and swings are perfect.

School-age children have a great need for collective games and active physical development, they prefer a variety of designs for climbing, slides up to two meters, themed areas in the form of castles and ships.

For teenagers older than 12 years more relevant sports component, children at this age are attracted to a variety of simulators. For their needs developers equip sports complexes which include horizontal bars, bars, Swedish walls, benches for exercises on a press. Bicycle paths, basketball and football courts on the territory of the complex will be appreciated by both teenagers and adults. 

In addition to the functional content of playgrounds, the appearance and aesthetics of the playing space is also important. Today, in most residential complexes of the mass segment there is an overabundance of plastic, so far-sighted developers, to highlight their project, are increasingly designing playgrounds made of natural materials.

In addition to the gaming equipment made of natural wood, such spaces are filled with boulders, logs, picturesque driftwood. As a floor covering they use sand, gravel, natural chips, which are also elements of the game, contribute to the development of fine motor skills and imagination.

And to make the game space unique and bring it closer to the natural environment, geoplastics tools come to the aid of designers. Simulating the elements and relief of natural landscapes, designers create hills and mountains. Coverage at the sites with the use of geoplastics are most often made of collapsible rubber crumb.

These play areas are more "sterile", but due to the relief provide the child with more opportunities for active physical development.   

No less important are the colors chosen for the design of the playing area. Do not forget that the yard is landscaped not only for children, it should be comfortable for residents of all ages. Therefore, when choosing a color scheme, you can focus on one or more colors, avoiding the diversity of the palette.

Passage floor: how the first floors change the urban environment
The first floors of residential buildings and their design are an important part of the perception of the urban environment, capable of both destroying and improving the impression of even the most successful concept of the developer. Moving through the streets of the city, people look into the shops, and the competent design of the first floors makes the walk more interesting, and the cityscape itself is livelier and friendlier. Only the center of Moscow could boast of well-designed and planned ground floors, but today the situation is changing - to the pleasure and benefit of residents of sleeping areas and the benefits of developers.
Five metamorphoses of the Soviet past in modern new buildings
We do not suspect that some of the fashionable attributes of modern residential complexes came to us from the past. And on the contrary - some decisions that previously increased the cost of the apartment, completely lost value. From what heritage of the Soviet era designers and architects of modern new buildings could not refuse and why? Andrey Kolochinskiy, managing partner of «VectorStroyFinance» told about it.
Children's town on the hills appeared in a new residential complex in the Ryazan district
An investor in the residential complex Kvartaly 21/19 in the southeast of the capital completed the arrangement of a new public space for children, said Anastasia Pyatova, chairman of Moskomstroyinvest.
Safety and not only: how developers attract families with children to their residential complexes
Competition in the residential real estate market in the capital has led to the fact that developers began to offer residential complexes designed for certain categories of the population. The widest audience is families with children. What solutions do developers offer in their projects to attract family home buyers? Andrey Kolochinskiy, managing partner of «VectorStroyFinance» especially for Novostroy-M told about it.
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Approach

Rich experience is a no reason to stop. We are constantly looking for a fresh vision of routine market standards: new architectural forms, layout ideas, innovative materials and technologies. A lot of attention is paid to beautification of the public spaces, entrance groups and house territories.

«VectorStroyFinance» focuses on long-term future, making projects that will correspond with the spirit of time even in 100 years.

We care about future generations: each project assumes environmental security and subsequent planting.

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Strategy

Today our constant desire to progress has led us to a new quality level of construction and allowed us to reduce the price of constructed square meters.

The future of construction field lies in high quality projects that correspond with all requirements of big city inhabitants.

With our work we form new principles of construction business in Russia, oriented on innovational approaches, environmental responsibility and customers’ true needs. Company’s nearest plans include increasing presence in regions and becoming a leader of affordable housing market in Moscow.

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Company

The basis for «VectorStroyFinance» activities is a long-term experience in the implementation of various projects, which made it possible to elaborate a comprehensive vision for development.

We can ensure the entire investment and construction process, starting with purchase and land development and ending with exploitation of real estate.

Steady and responsible work since 2004 provided us with a reputation of a reliable developer and partner.

Today, with the support major Russian banks, we realize big and ambitious projects - both in regions and in Moscow.

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History

JSC «Vectorstroyfinance» was established in 2004. First projects of the developer were reconstructions of emergency state residential houses in the center of Moscow.

Since its establishment company has implemented dozens of projects in the development sphere: commercial complexes, countryside real estate, objects of social infrastructure, multistorey apartment complexes, reconstruction and redevelopment of buildings.

Conducting these activities, we formed a strong and professional team. We highly appreciate it, as responsibility for the company’s future lies on everyone, and indifference is the main enemy of effectiveness.

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Here you can find the information about the implemented and ongoing projects, our partners, news, and mission of the company.
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